TfGM was looking for a partner to support their Christmas, Let’s Go campaign with experiential activity across the Bee Network. The activity was required to take place across a number of weekends in November and December 2024, with a particular focus on the city centre, along with key destinations such as the Trafford Centre, MediaCityUK, Salford Quays and the Bee Network’s park and ride locations.

TfGM, responsible for co-ordinating and improving transport services in Greater Manchester, wanted to run a behavioural change campaign among the general public to raise awareness of the dangers of becoming distracted while driving.