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Infrastructure isn’t just about bridges, tunnels, or roads. It’s about connecting people and place together, so that communities can thrive. A sector that needs stories that communicate the physical, environmental, economic and social benefits that infrastructure projects bring, means you need a trusted partner who understands the landscape.

We’ll help you bring an infrastructure project to life by curating clear messages that speak to a wide range of stakeholders, highlight its purpose and benefits and make sure it works for people in the long-term.

Building trust in a community is vital when bringing forward a piece of infrastructure, as well as being transparent with stakeholder groups on the complexities of delivery. Everyone needs to be part of the journey and we understand this. We’re here to actively listen in the first instance, in order to bring clarity to a project and be truly informative.

Our approach is bespoke to the specific needs of the place, community and your organisation. Plus, our dedicated team of communications, engagement and creative practitioners understand both the market and the types of opportunities and risks associated around infrastructure from every perspective, so we’re experienced in positioning messages at the right time, for the right reasons.

What sets Social apart is our blend of creativity, expertise and a fluent human approach. This allows us to create outcomes-focused marketing, communications and engagement strategies that have purpose and speak to your key stakeholders in the right way. Whether you’re looking to engage with a community prior to a planning application, enhance your reputation by a considered communications approach, or put your organisation in front of key players to accelerate delivery of a particular piece of infrastructure, we’ve got you covered.

Infrastructure Projects

Extra MSA wanted to develop a £50m motorway service area on the M1.  We were asked to create the narrative and benefits of the proposal, then communicate them to stakeholders across Leeds, with the aim of securing a positive planning decision from Leeds City Council and then effectively communicating through the construction process. 

Extra MSA Group is a motorway service area (MSA) developer and operator in the UK who are driven by delivering excellent experiences for its visitors.

TfGM, responsible for co-ordinating and improving transport services in Greater Manchester, wanted to run a behavioural change campaign among the general public to raise awareness of the dangers of becoming distracted while driving.