TfGM was looking for a partner to support their Christmas, Let’s Go campaign with experiential activity across the Bee Network. The activity was required to take place across a number of weekends in November and December 2024, with a particular focus on the city centre, along with key destinations such as the Trafford Centre, MediaCityUK, Salford Quays and the Bee Network’s park and ride locations.

Extra MSA wanted to develop a £50m motorway service area on the M1.  We were asked to create the narrative and benefits of the proposal, then communicate them to stakeholders across Leeds, with the aim of securing a positive planning decision from Leeds City Council and then effectively communicating through the construction process. 

Extra MSA Group is a motorway service area (MSA) developer and operator in the UK who are driven by delivering excellent experiences for its visitors.

TfGM, responsible for co-ordinating and improving transport services in Greater Manchester, wanted to run a behavioural change campaign among the general public to raise awareness of the dangers of becoming distracted while driving.