Extra MSA wanted to develop a £50m motorway service area on the M1.  We were asked to create the narrative and benefits of the proposal, then communicate them to stakeholders across Leeds, with the aim of securing a positive planning decision from Leeds City Council and then effectively communicating through the construction process. 

Extra MSA Group is a motorway service area (MSA) developer and operator in the UK who are driven by delivering excellent experiences for its visitors.

TfGM, responsible for co-ordinating and improving transport services in Greater Manchester, wanted to run a behavioural change campaign among the general public to raise awareness of the dangers of becoming distracted while driving.