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From transforming ESG storytelling to strategic communications

Client: Bromford

Services: Sustainability, ESG & Impact Communications,

The client

Bromford is a 45,000-home housing association, headquartered in the West Midlands, with properties in the Cotswolds and the South West.

The challenge

Bromford was keen to demonstrate its purpose, tell its story and ultimately influence key stakeholders in a compelling, credible and engaging way and to position itself ahead of a refreshed development and growth strategy.

The solution

We adopted a holistic approach to enable the Group to define, demonstrate and communicate its sustainability commitments, achievements and goals, showing how it invests in homes and relationships which enable its residents and communities to thrive.  Our team collaborated with a financial advisory specialist to bring together relevant reporting frameworks aligned to UN Sustainable Development Goals, created a reporting structure, coordinated data and delivered content.

We used our editorial and design services to draft and place comment pieces and news stories in targeted media.

Our role has since expanded into support for wider communications including the group’s new strategic plan relating to its shift in scale, place and influence. This included working with Bromford’s senior team on how it enhances and builds on its position as an influencer on a local, regional and national level.

The impact

Utilising our specialist knowledge of the wider ESG landscape, and sector insights we helped Bromford bring their story to life in a way compelling to their customers, and in a way that highlights their commitment to sustainability in the social housing sector.

“The team at Social provide a unique blend of sustainability communications and consultancy which sets them apart from other agencies, along with their genuine commitment to the social and environmental agenda that they work across. They have brought real value to our business though their understanding of the wider ESG landscape, combined with expert insights at a sector and organisational level – and their ability to bridge technical subject matter with human stories. At Bromford, we are breaking new ground in our sector on sustainability and it is critical that we tell a compelling and credible story to our customers, colleagues and investors – the team at Social has helped us do just that, becoming an integral part of our sustainability team along the way.”

Imran Mubeen, Director of Treasury, Bromford

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