Integrated agency Social have teamed up with the National Lottery and comedian Joe Wilkinson (After Life, 8 Out of 10 Cats) to create a series of videos highlighting the National Lottery’s support for good causes across the UK during lockdown.
The national agency’s award-winning creative team have produced, scripted and edited the Good News Bulletin, a weekly round-up of feel-good stories which explore how Lottery-funded charities and groups have rallied together to support their communities during the COVID-19 crisis. Social are also supporting the series with strategic social media distribution and amplification, content creation and branding.
“We are delighted to be working with The National Lottery again. As an agency, we exist to tell stories and improve lives, so we’re really pleased to highlight the incredible work that National Lottery funded projects are continuing to do in their local communities. These projects have had to adapt rapidly to the COVID-19 landscape and we’re thrilled to tell their lockdown stories and raise awareness for the many good causes across the UK that are supported by the National Lottery,” said Social’s Head of Creative, Zoe Tatton.
This is the second National Lottery project for Social’s creative team, following the 2019 My Home Town campaign which explored how National Lottery funding helped five athletes reach elite level in their sport.
“After working with Social last summer, we’re delighted to bring them back on board to launch our Good News series. The team very quickly adapted to the unprecedented circumstances that we found ourselves working in, and we’ve been thoroughly impressed with their expertise and meticulous approach to the scripting, editing and amplification of our content. We’re really pleased to be working with Social to share the amazing work National Lottery funded projects have been doing.” added Catriona Boyle, Digital Campaigns Manager at The National Lottery.
The first episode launched on Wednesday 22nd July on the National Lottery website and across social media, with four more episodes to follow in coming weeks.