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Generation “Z” (that is, those born between 1997 and 2015) have been raised on social media and educated in meme culture – not only do they think, behave, act and shop differently, they speak differently too. Whether you’re a boomer trying to understand your children, a brand trying to market accurately to your audience or even a Gen-Z having a slang refresh, you need to know your “lit” from your “lowkey” or don’t expect to have an ounce of street cred any time soon . . .

Extra

What It Means:

Over the top, dramatic, excessive

Period

What It Means:

A more extreme version of “period”, commonly used to emphasise a point or signal the end of a conversation

G.O.A.T

What It Means:

Greatest Of All Time

Slaps

What It Means:

To be excellent / brilliant / amazing

Wig / Wig Flew

What It Means:

Shocked (fun fact: this one stems from being so shocked that your weave falls off)

Lowkey

What It Means:

To do something in an understated manner / in secret

Stan

What It Means:

To really, really like something or someone

Woke

What It Means:

To become aware and care about a social issue

Snatched

What It Means:

Something looks really good (usually related to personal appearance)

Shook

What It Means:

Similar to “wig”, meaning shocked or gobsmacked

Flex

What It Means:

To show off

Karen

What It Means:

To be unnecessarily demanding or rude

Ok Boomer

What It Means:

To dismiss the opinion of the boomer generation (those aged between 56-74)

No Cap

What It Means:

For real, to tell the truth, no lie

AF

What It Means:

An abbreviation for “as fuck”, commonly used for emphasis

RN

What It Means:

An abbreviation for “right now”

SMH

What It Means:

An abbreviation for “shakes my head”, to disapprove of something

Thirsty / Thirst Trap

What It Means:

To be desperate or too eager

Don’t @ Me

What It Means:

Don’t challenge or disagree with me

Beat Your Face

What It Means:

To apply makeup with a flawless result

Spilling the Tea

What It Means:

To tell the truth or gossip about something juicy

To learn more about the best tactics to to reach, speak and drive actions amongst Gen Z’s, drop our Group Social Media Manager, Jade Margiotta, an email at Jade.Margiotta@social.co.uk.