Organised by GC Business Growth Hub, Venturefest North West is the region’s biggest annual innovation conference and exhibition. The event’s focus in on encouraging fresh thinking and collaboration – with 50-plus speakers and panellists, more than 80 business exhibiting, and 1,150 entrepreneurs coming together under one roof it captures the imagination of the business community in the region.
In late summer 2019, we were approached to support the Venturefest expo and conference, which brings together start-ups, growing businesses, investors and innovators, with their campaign in the run up to its November event.
For event organisers, spreading awareness with their audience in their local community is imperative to their success. Working closely with the Venturefest North West team, our brief focused on delivering regional media relations and content strategy to speak to the start-ups, scales ups and established businesses and innovators in the region.
From creating engaging content online to delivering clickable social media teaser videos, our support over the course of the campaign delivered 39 pieces of coverage across the North West with over 900,000 opportunities to see.