We have provided comprehensive public relations and corporate communications support for fourth generation family-owned housebuilder Mactaggart & Mickel since November 2018.
Our original brief was to support their marketing activity on a small number of sites in Oxfordshire, where they had operated since 2016 without being well known in the English housing market. They needed effective PR and messaging to drive footfall and reservations at their first English development in Oxfordshire.
After a successful first year, which saw their profile in England significantly improve, we were appointed to lead the national brief extending into Scotland and providing corporate communications and press office support. This work continued during the pandemic, at an unprecedently challenging time for the housebuilding industry.
Over the last year, we developed an integrated approach to media relations and corporate communications across the English and Scottish operations which had not existed before. This was overseen by a Social director and led by a team of four practitioners based in England and Scotland.
Our strategy focused on three areas during 2020:
At a challenging time for the industry, this approach served the group well over the last 12 months
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This work has put Mactaggart & Mickel firmly on the map in England as a developer of choice and cemented its reputation in Scotland as a trusted brand that others look to for leadership. Their industry presence was underlined recently when Ed Monaghan was invited by the Treasury to join a round table with five other Scottish executives to explore with government officials how businesses can be helped to support the UK’s economic recovery.