Positioning legal experts at the heart of lively media content

Stephensons Solicitors LLP

Stephensons Solicitors LLP is a full-service national law firm with offices in Bolton, Leigh, London, Manchester, St Helens, Warrington and Wigan.

We were appointed in March 2019 to secure backlinks, brand awareness and work on a series of big campaigns to raise the profile of their employment law, personal injury, clinical negligence, motoring and family teams.

The idea

In a crowded market, Stephensons wanted to stand out.  We worked closely with them to develop a PR campaign strategy to give a clear and agreed roadmap and measures for success.

This included planning and delivering a series of campaigns as well as seeking out day-to-day newsjacking opportunities on topical areas including family, employment, clinical negligence, commercial, motoring, regulatory and residential law.

What we delivered

Our support from March to early November 2019 generated over 254 pieces of media and online coverage, including 23 newsjacking opportunities, which has resulted in circa 1 billion opportunities to see.

To date we have delivered a number of high impact campaigns covering the influence of mobile phones on romantic relationships, the level of asbestos in primary schools and universities, generation millennial prenups, employment law around contracts at Asda, mobile phones and driving offences and director and shareholder disputes.

These campaigns generated brand awareness and led directly to client enquiries, especially through the high value backlinks we’ve secured to Stephensons’ website.