We work with full-service national law firm Stephensons Solicitors on a series of high-profile media relations campaigns, ‘newsjacking’ commentary, by-lined blogs, thought leadership articles and research-based data stories.
As a team of former journalists we are switched-on to breaking news and topical themes high on the news agenda. We have delivered strong results for Stephensons, helping them regularly gain national media coverage with our newsjacking activities related to their target sectors including family law, motoring, regulatory and personal injury.
Research-led campaigns create data driven stories and headline news on topics as varied as the impact of mobile phones on romantic relationships, the rise in prenups and the presence of asbestos in primary schools. We regularly partner with YouGov to carry out UK wide research and carry out Freedom of Information requests to support stories.
Our campaigns are SEO optimised and have achieved extensive national media coverage, securing 1.6 million opportunities to see in 2019 alone, and boosted traffic to the Stephensons website through backlinks.
A recent AMEC award win for the Asbestos in Primary School campaign in the Most Effective Planning, Research and Evaluation – Western Europe category nods to the importance we place on evaluation and measuring the impact.