In September 2019, Leeds City College, part of Luminate Education Group, opened its state-of-the-art Quarry Hill Campus, home for 3,000 learners. Luminate commissioned us to promote its new flagship site ahead of the opening.
Our strategy drew on Quarry Hill’s unique place in Leeds’ social and cultural history. We ran a proactive and reactive campaign, creating a press release pipeline in partnership with the college and their contractors.
Our approach helped position Luminate Education Group as an important organisation within Leeds city region. In the first three months, we generated more than 20 press opportunities across regional, business and trade media in print, digital and broadcast outlets.
Key outcomes included:
Quarry Hill’s profile was raised further when the BBC filmed coverage of the Deloitte 2019 Cranes Survey from Quarry Hill, and subsequently hosted two events for the Sunday Politics on site.