Launching and positioning a new supported living model

Oculus Real Estate

Oculus Real Estate is a specialist supported living property investment company which required public affairs, planning and communications support alongside brand identity development to position its Oculus Supported Living model in the UK.

What we delivered

Our work with Oculus Real Estate has included creating a communications strategy around the redevelopment of a suite of care facilities, setting out the brand positioning, corporate narrative and stakeholder messaging.

We also managed the media strategy for the above process, coordinating all activity with partners and acting as the Oculus press office liaising with several local authorities.

Another element of our brief involved creating a new brand identity including logo, font suite and colourways as well as writing the content and building Oculus’ corporate website.