The National Lottery wanted to create six short films that explored how National Lottery funding helped six athletes reach elite level in their sport, while also showcasing how funding changes lives in their local communities in North East England.
Developed as part of the National Lottery’s wider PR Campaign for ‘My Home Town’, we produced, filmed and edited, six pilot promotional videos for use on social media.
These videos aim to improve public awareness of National Lottery funding in these areas. Each athlete draws attention to other National Lottery-funded causes in their local area, helping to raise awareness of the £39 billion that has been invested to date in more than 535,000 good causes since the National Lottery began 25 years ago.
The video below features Alnwick-born Team GB boxer Cyrus Pattinson revisiting his home town. Our approach and planning enabled us to craft a story that is personal to Cyrus while delivering key corporate messaging. We used similar tactics in all six videos, with athletes from gymnastics, swimming, athletics and the Paralympic club throw. You can watch more of them here.