Running the public consultation process for a landmark 55 storey tower in Salford

Greengate

One Heritage

Social were appointed by One Heritage to run the public consultation process for a landmark 55 storey tower in Greengate, Salford.

The tower will not only provide much needed housing in a prime city centre location, in the form of one, two and three bedroom apartments, but also regenerate the wider area.

It would provide 544 apartments, a rooftop garden, residents’ library, gym and extensive public realm improvements.

The challenge

Being one of the tallest buildings in the city centre of Manchester and Salford, the sheer size of the development could potentially generate unwelcome criticism. The number of people living in the future scheme (up to 1500) would also create concerns over infrastructure, parking provision and access to services.

The tower fits within the Greengate Regeneration Framework and Salford Council indicated that increased building height would be encouraged in the area. Being in a growing city centre zone, such large buildings are not an unusual phenomenon. We were, however, keen to emphasis the highly sustainable location of the development, with easy access to public transport and cycle parking provision for 30% of residents. We also highlighted the high quality design of the building and the regeneration benefits to the area.

What we did

Following initial consultation with officers at both Salford and Manchester City Councils we arranged for a consultation leaflet to be distributed at the end of August to residents and offices in the Greengate regeneration area and properties in Tempus Tower immediately opposite the site. As well as giving details of the proposals, the leaflet provided details of the upcoming consultation event.

We also distributed a press release the week before the consultation event, which secured a wide degree of coverage. Finally, we also notified local councillors of the event, giving them the opportunity to attend a 60-minute preview, so that they could raise questions on behalf of their residents.

The results

The majority of responses at our subsequent consultation event were very positive towards the development. Following the event, we collated all feedback and produced a summary for key stakeholders in the lead-up to the submission of a planning application.

The planning application was subsequently approved and construction is due to commence later this year.