Amplifying city region initiatives during the pandemic

Covid-19 Media Relations

The Growth Company

The Growth Company opens doors and drives positive change in Greater Manchester – creating inclusive economic growth that delivers opportunities for all. Services promote, train and advise to deliver tangible benefits and boosting economic development, inward investment, skills, employment and enterprise.

The challenge

We were appointed to assist The Growth Company with responsive PR and run its press office function following Covid-19 to amplify the support being provided to businesses across the city region during the pandemic.

What we delivered

Working alongside The Growth Company’s internal team we have delivered proactive and reactive media relations on the support and services available to businesses and the wider community as a result of the coronavirus pandemic.

Initiatives amplified across the city region’s business press include the launch of Employ GM, information on how to access the Coronavirus Business Interruption Loans (CBILs) scheme and other government grants and loans, the promotion of detailed guides on a variety of subjects including furlough and remote working, and the press launch of the #SafeGM campaign alongside GMCA and TFGM.

Throughout the COVID-19 pandemic, our founder John Quinton-Barber has hosted several webinars providing advice to business owners. These include chairing two GMCA and Growth Company webinars with Mayor Andy Burnham, Mark Hughes and Lou Cordwell, a third focused on education, skills and entrepreneurial support – providing practical advice for business in the emerging economy.