Helping convert houses to homes

What we do

  • Lead generation and place storytelling
  • Attracting buyers and amplifying your brand in the marketplace

The how

  • Understanding your market to drive the right leads in high volumes
  • Nurturing the customer journey from cold prospect to hot purchaser
  • Responding to localised sales insight with agile tactics

The why

  • Driving campaign efficiency to lower cost per acquisition
  • Supporting your sales teams to sell homes
  • Building brand advocates
  • Maximising your Return on Investment

Download our latest
property report

Our team

Tony Whittingham

Associate Director, Manchester

Becki Ord

Associate Director, Manchester

Jade Margiotta

Group Social Media Manager

Tony Whittingham

With 20 years’ integrated agency experience, Tony has worked across a broad range of sectors and clients; Financial, Motors, Sports, Manufacturing, Construction, Ecommerce (Retail) and House Builders.

As Head of Property Sales, Tony has been responsible for developing the property sales services at Social over the last four years. Utilising his knowledge of brand and digital communications, Tony has helped organisations to create, refresh and position their brands in the marketplace and delivered successful online and offline creative campaigns to drive results for clients.

Tony brings rigorous and informed oversight of our branding and marketing campaign services to ensure all briefs and campaign objectives are fully explored and translated into plans that utilise budget effectively, deliver ROI and meet campaign objectives.

Working with Brio Retirement Living, Tony helped this new brand enter the retirement living marketplace. Directly competing with established operators, he led the strategic direction to raise awareness, drive customer acquisition and nurture leads through the sales funnel.

Currently working with Laurus Homes, Tony leads the team responsible for strategic customer acquisition for four of the brand's largest developments across Cheshire and Lancashire.

Becki Ord

Becki is a forward-thinking, multi-skilled PR and communications professional experienced in delivering integrated PR and digital campaigns over a multitude of platforms. She is a strategic thinker and proactive PR tactician who works to successfully tell clients stories, achieve objectives and secure outstanding results. Becki’s campaign and crisis management skills have been recognised with awards from the CIPR.

An NCTJ qualified former journalist, features editor and CIPR Diploma qualified, Becki combines a sharp sense for newsworthy stories with excellent writing, communication skills and media contacts. She is extremely knowledgeable about property, regeneration and the built environment and has worked for some of the UK’s leading housing associations including Together Housing, Acclaim Housing Group, Halton Housing Trust, City West Housing Trust and One Manchester, and later living specialist Brio Retirement Living.

Becki has been working agency-side in the corporate, social housing, property and built environment sectors since 2002. At Social she manages the Manchester PR team and leads strategic PR and media relations campaigns for several high-profile clients including Stephensons Solicitors, Pozzoni Architecture, The Growth Company and GC Business Growth Hub. She is experienced at leading teams to help clients achieve their strategic objectives, on time, on budget and with clear outcomes.

Prior to joining Social she led campaigns for St. Modwen, GVA (now Avison Young), Legal and General, iSec Group, Keepmoat, RWE Innogy and National Grid. Before joining agency life, Becki spent a year as a press officer at Keep Britain Tidy in Wigan.

Jade Margiotta

With eight years' social media experience leading some of the UK’s biggest online businesses, Jade leads our full range of social media services including audience profiling, strategic consultancy, content creation and delivery, as well as social listening and paid social advertising.

Jade has a wealth of property experience, working with new build housing developers such as Laurus Homes, Brio Retirement and Mactaggart and Mickel, alongside a number of national housing associations such as Gloucester City Homes, Rochdale Borough Housing, Accord and United Communities.

In recent years, Jade’s #LoveHome campaign for the Ministry of Building Innovation and Education (MOBIE) has won a CIPR gold award whilst her work for Channel 4’s “George Clarke’s Council House Scandal” won three AMEC Awards, celebrating "global exceptional work and measurement".