Coronavirus has stress-tested the resilience of organisations of all sizes. The emotional and financial impact of lockdown, self-isolation, home working and the furloughing of employees to protect jobs has hit UK business, and hit hard.
But it’s the organisations that take the critical step now of defining their new norm that will survive and thrive in a post-lockdown landscape. Robust leadership and change management, alongside effective strategic internal, external and stakeholder communications, are more critical than ever.
It will remain vital to stay safe, but also to stay connected to the people, pipelines and prospects that will help sustain businesses in the months and years to come.
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We are seeing green shoots for business – not least as construction sites and supply chains in the UK begin to reopen with social distancing safely observed.
Companies that adapt not only their practical ways of working, but also their sales channels, visions and missions, will be best placed to demonstrate transformative resilience.
Establishing the new norm will undoubtedly require mindset shifts, embracing change and challenge in equal measure.
This unprecedented period will require resilience and determination to drive recovery, underpinned by a smart strategy to deliver the organisational and cultural renewal required by new realities.
Social’s team of senior consultants supports strategic planning and communications tactics, to ensure your organisation’s route to recovery and renewal is clearly identified as we head into the next stage and beyond.
Our skilled team has worked on numerous high-profile crises over the last decade, with front-line experience in the built environment and housing, education, infrastructure, utilities and social care.
We know how critical it is to get out vital messages effectively in a rapidly changing situation, working with agility and precision. Our agile, digital-first approach has seen us support companies with a variety of appropriate remote communication facilities during lockdown, while cascading business-crucial content through online channels.
Our eight-step guide to an effective communications strategy - use it in conjunction with the Word template belowDownload
A Word document to help you outline an eight-step strategy, as per our guide.Download
An Excel spreadsheet to help you plan your communications strategy, as per our guide.Download
Our top 5 tips on creating ‘thumb stopping’ videos for social mediaDownload
During this time, looking after your own team is more important than ever.Download
As we navigate these unusual times, several of our colleagues have been writing blogs and features on how the crisis has impacted our own day-to-day lives as well as issues in the wider world. Below you can read a selection of our latest posts offering insights, observations, advice and recommendations: