Coronavirus has stress-tested the resilience of organisations of all sizes. The emotional and financial impact of lockdown, self-isolation, home working and the furloughing of employees to protect jobs has hit UK business, and hit hard.

But it’s the organisations that take the critical step now of defining their new norm that will survive and thrive in a post-lockdown landscape. Robust leadership and change management, alongside effective strategic internal, external and stakeholder communications, are more critical than ever.

It will remain vital to stay safe, but also to stay connected to the people, pipelines and prospects that will help sustain businesses in the months and years to come.

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Looking to the future

We are seeing green shoots for business – not least as construction sites and supply chains in the UK begin to reopen with social distancing safely observed.

Companies that adapt not only their practical ways of working, but also their sales channels, visions and missions, will be best placed to demonstrate transformative resilience.

Establishing the new norm will undoubtedly require mindset shifts, embracing change and challenge in equal measure.

This unprecedented period will require resilience and determination to drive recovery, underpinned by a smart strategy to deliver the organisational and cultural renewal required by new realities.

Social’s team of senior consultants supports strategic planning and communications tactics, to ensure your organisation’s route to recovery and renewal is clearly identified as we head into the next stage and beyond.

Your specialised communications partner

Our skilled team has worked on numerous high-profile crises over the last decade, with front-line experience in the built environment and housing, education, infrastructure, utilities and social care.

We know how critical it is to get out vital messages effectively in a rapidly changing situation, working with agility and precision. Our agile, digital-first approach has seen us support companies with a variety of appropriate remote communication facilities during lockdown, while cascading business-crucial content through online channels.

Strategic guidance
We can support you at a strategic level, identifying opportunities and helping you re-shape your services to meet emerging needs.
Targeted messaging
We’ll help you craft new core narratives and messages that address key concerns and rebut fake news with clarity and authenticity that helps build trust.
Social media
With social listening and segmentation tools, we can help you deliver appropriate content to relevant audiences that directly addresses their interests and concerns.
Empathy and compassion
We put people first in our communications and messaging – speaking to your stakeholders, customers and employees without jargon and with heart and soul.
Creative content
We have the tools and talent to get your message across however it’s needed, from the written word to digital media including graphics, audio and video.
Social good
We can demonstrate how your organisation is making a positive impact on people and organisations who are affected through carefully framed messaging.


We’re producing a range of useful documents, guides and templates to support with communications at this difficult time. Browse below to find the tools that are relevant to you – we hope they’re helpful.

Eight Step Comms Strategy

Comms Strategy Template

Comms Planner Template

Social Media Video Content Guide

Supporting your team

Broadcast Training Guide


As we navigate these unusual times, several of our colleagues have been writing blogs and features on how the crisis has impacted our own day-to-day lives as well as issues in the wider world. Below you can read a selection of our latest posts offering insights, observations, advice and recommendations: