Social Communications is supporting TV presenter George Clarke and his Amazing Productions team, launching a national campaign calling for more and better council housing to be built across the country – to chime with his latest TV show.
Airing tonight (31st July) at 9pm on Channel 4, George Clarke’s Council House Scandal will investigate the shortage of good quality council housing across the country, which has left more than a million people on council housing waiting lists.
Exactly 100 years since the first council estates were created following the Addison Act, making ‘homes fit for heroes’ after the First World War, George is launching a petition calling on the Government for 100,000 new council houses to be built every year for the next 30 years.
An integrated agency, Social Communications has produced a dedicated campaign microsite to host user-generated content from the public and is managing social media channels to drive public, professional and political support for the campaign.
The campaign’s call to action, rallying signatures for a change.org petition at change.org/CouncilHouseScandal
George’s latest collaboration with Social follows the agency’s #lovehome digital campaign for the architect’s charity the Ministry of Building Innovation and Education (MOBIE), which generated online conversation on the best aspects of ‘home’.
Said George: “After working with Social Communications earlier this year, it was a natural decision to bring them on board to help launch and amplify my Council House Scandal campaign.
“Social’s knowledge of the housing sector, as well as its key decision makers and influencers, will be a massive boost in our campaign for more and better council housing across the UK.”
Diana MacCarthy, Social Communications Director Manchester, said: “George stands proud of his council housing roots and is passionate about changing the council housing landscape for future generations – as are we as a placemaking agency that believes in changing lives.”
For more information, visit CouncilHouseScandal.co.uk or engage via social media:
Twitter: @CHouseScandal #CouncilHouse100