National communications agency Social has been appointed to support the NP11 (Northern Powerhouse 11) with a range of strategic communications activity including PR, stakeholder engagement, public affairs and digital channel development.
Formed in 2018, the NP11 is the business-led voice for the North, made up of the North’s 11 Local Enterprise Partnerships (LEPs). Working together they play a leading role in realising the vision for an economically and socially thriving Northern Powerhouse. The organisation works with and advises government on priority issues for the North such as increasing productivity, overcoming regional inequalities in economic growth, and challenging the north/south divide.
Social, a £2million turnover agency, is drawing upon its integrated expertise in PR, public affairs, stakeholder communications and digital, to deliver two distinct briefs. Beating competition from 12 other agencies, Social is delivering the NP11’s strategic communications activity as well as its digital presence by developing and launching a new website and social media channels.
The work is being led by the agency’s Leeds office, working alongside specialists in PR and digital from its head office in Manchester. Pete Wrathmell, Group Director at Social and senior lead for the account, said: “We are thrilled to be appointed by the NP11, a hugely significant organisation for the North of England, impacting National Government policy and supporting a thriving Northern economy.
“As a national agency firmly rooted in the North, we are committed to the success of the NP11 and the Northern Powerhouse agenda. Our skills and expertise will add real value to the NP11 as we work to help build its profile and increase its share of voice nationally and across the North.”
Roger Marsh OBE, Chair of the NP11, said: “We are delighted to have Social on board to help us deliver our communications strategy. The NP11 is realising the vision for an economically thriving Northern Powerhouse that drives economic prosperity, international competitiveness, and inclusive growth for the benefit of everyone across our great towns, cities and rural communities.
“With two thriving northern offices and experience of working from Merseyside across to the Yorkshire coast, Social is an ideal partner for the NP11 and clearly shares our ambitions for the people, towns and cities of the North.”
The NP11 co-hosted the Convention of the North event on 13 September at the Magna Science Adventure Centre in Rotherham.
The event brought together influential bodies such as the Northern Power Women, N8 research partnership, the People’s Powerhouse and leading think-tanks such as IPPR North and the Northern Powerhouse Partnership as well as key note speech from Prime Minister, Boris Johnson MP. Additionally, young people from across the North set out their vision for the North’s future, and how current leaders need to work together to achieve it. The legacy from the event will be a “Manifesto for the North” which will bring together the key policy findings from the event discussion.