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Visual content is the most engaging form of content to effectively convey your brand across the social media landscape. Although what’s the point in creating great thumb-stopping content if it doesn’t fit the platform? By uploading an asset that doesn’t quite match the recommended dimensions, images may appear slightly cropped in a user’s newsfeed. That important copy you spent days chasing to get signed-off, or even the brand’s logo may be lost out of the display frame.

That’s why I’ve put together the most up-to-date social media image sizes in this cheat sheet:

Facebook

With over 2.7 billion active users, posting an image with the incorrect size could cause you to completely miss the mark on the largest social network worldwide.

  • Profile picture size: 180 x 180
  • Cover photo size: 820 x 462 (displays at 820 x 312 on desktop and 640 x 360 on mobile)
  • Image size: 1200 x 630
  • Link size: 1200 x 628
  • Event cover photo size: 1920 x 1080
  • Facebook Stories: 1080 x 1920
  • Video size: 1280 x 720, with a maximum length of 240 minutes
  • Ad image size: 120 x 720
  • Ad carousel image size: 600 x 600

Twitter

Twitter constantly updates its design and image dimensions, whether that’s changing the entire layout of the app, how your header image appears on mobile, or the introduction of fleets! Here are the most up to date recommended sizes:

  • Profile picture size: 400 x 400
  • Header size: 1500 x 500
  • Post image size: 1024 x 512
  • Fleets: 1080 x 1920
  • Video size: 720 x 720 (to appear square), 1280 x 720 (to appear landscape), 720 x 1280 (to appear portrait), with a maximum length of 2 minutes 20 seconds.
  • Ad image size: 800 x 428
  • Ad video size: 720 x 720 (to appear square), 1280 x 720 (to appear landscape), 720 x 1280 (to appear portrait)

Instagram

Although Instagram now supports both horizontal and vertically orientated images and videos, they still appear square within the grid-layout on a user’s page. Keeping this in mind, make sure the important information is kept within the central square of your asset.

  • Profile picture size: 110 x 110
  • Photo size: 1080 x 1080 (to appear square), 1080 x 566 (to appear landscape), 1080 x 1350 (to appear portrait)
  • Instagram Stories: 1080 x 1920
  • IGTV video size: 1080 x 1920
  • Minimum video sizes: 600 x 600 (to appear square), 600 x 315 (to appear landscape), 600 x 750 (to appear portrait), 600 x 700 (for carousel videos)
  • Ad image and video size: 1080 x 1080 (to appear square), 1080 x 566 (to appear landscape), 1080×1350 (to appear portrait)

LinkedIn

Personal page:

  • Profile picture: 400 x 400
  • Cover photo size: 1584 x 396
  • Post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
  • Link post size: 1200 x 628
  • LinkedIn Stories: 1080 x 1920
  • Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum), with a maximum length of 10 minutes

Company page:

  • Company logo size: 300 x 300
  • Cover photo size: 1536 x 768
  • Hero image size: 1128 x 376
  • LinkedIn Stories: 1080 x 1920
  • Business banner image size: 646 x 220
  • Dynamic ads size: 100 x 100
  • Sponsored content image size: 1200 x 627

Now you know the most up-to-date recommended sizes for Facebook, Twitter, Instagram and LinkedIn, experiment and enjoy posting visual content!

Want to expand your social media knowledge? Get in touch with our award-winning social media experts at creative@social.co.uk