In principle, hashtags are a tool to categorise content and link topics together. They’re clickable, making it an easy way to navigate and connect to other users who are also talking about the best football team (#MUFC), your current TV show obsession (#CelebsGoDating) or even keeping up to date with the latest #COVID19 news.
Having originated on Twitter, hashtags are now everywhere and have now become a fundamental part of life, even away from social media – from finding their ways into the top charts with The Chainsmokers’ #Selfie peaking at number 11 in 2014, to people being #SorryNotSorry for using hashtags in daily conversations:
Hashtags have even become an essential part of saying I do:
what if my future husbands last name doesn't make a cute pun for our wedding hashtag…… like this is the stuff that keeps me up at night
— GRACE (@gracerandles) July 28, 2017
Three are only three key points to remember when using hashtags:
Capitalisation isn’t strictly essential, but when using more than one word in a hashtag, capitalising the first letter of each word keeps it easy to read. Fun fact – the official term for this is “camel case” – because the capital letters form camel-like humps in the words. Not only does it look more aesthetically pleasing, but it’s significantly better for accessibility purposes and enables visually impaired users to read hashtags much easier.
In case you needed reminding why camel case matters, take a look at when Susan Boyle’s PR team accidently created a viral buzz around her new album release:
We're talking about Susan Boyle's Album Launch Party, and noticed on Twitter this hashtag #susanalbumparty – look at it carefully..(I know!)
— BBC Radio 1 (@BBCR1) November 21, 2012
Remember that hashtags are a snack and not the whole meal – try not to write entire sentences in hashtags. #SentencesThatLookLikeThisForTheSakeOfUsingAHashtag are confusing, niche and are unlikely to be widely searched for, thus making the hashtag useless.
Our biggest tip? Not all hashtags are created equally. Don’t forget to optimise your hashtag strategy to suit specific channels– unique-to-platform algorithms reward and penalise different hashtag approaches. What works on Instagram won’t work on LinkedIn – so make sure to refine your hashtag strategies at a platform level.
Ultimately, hashtags are here to stay with their powers to unite people, create conversation and drive engagement at scale, brands simply can’t afford to not use them. #Fact
Ready to start using hashtags in your social media strategy? Get in touch with one of our social media experts to discover what we can deliver for you: email@example.com
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